By Shaun Rein

Wiley

AUD $29.95 / NZD $34.99

This book is an expose on how the rise of China will affect our way of life.

The End of Cheap China is a fun, riveting, must-read book not only for people doing business in China but for anyone interested in understanding the forces that are changing the world.

We know China for manufacturing cheap products, thanks largely to the country’s vast supply of low-cost workers. But China is changing, and the glut of cheap labour that has made everyday low prices possible is drying up as the Chinese people seek not to make iPhones, but to buy them.

Shaun Rein, Founder of the China Market Research Group, puts China’s continuing transformation from producer to large-scale consumer – a process that is farther along than most economists think – under the microscope, examining eight megatrends that are catalysing change in China and posing threats to Americans’ consumption-driven way of life.

Rein takes an engaging and informative approach to examining the extraordinary changes taking place across all levels of Chinese society, talking to everyone from Chinese billionaires and senior government officials to poor migrant workers and even prostitutes. He draws on personal stories and experiences from living in China since the 1990s as well as hard economic data. Each chapter focuses on a different aspect of China’s transformation, from fast-improving Chinese companies to confident, optimistic Chinese women to the role of China’s government, and at the end breaks down key lessons for readers to take away.

The End of Cheap China shows:

* How rising labour and real estate costs are forcing manufacturers of cheap Chinese products to close, relocate, or move up the value stream.

* How a restructuring economy moving away from exports to domestic consumption, and rising incomes will create opportunities for foreign brands to sell products in China rather than just producing there.

* How Chinese consumption will build pressure on the global commodities markets, causing both inflation and friction with other nations.

* How China’s economic transformation spells the end of cheap consumption.

China’s days as a low cost production centre are numbered.The End of Cheap China  gives clear advice on how companies can succeed in the new world order.