Keeping Southland Opportunity in Southland Hands
As Southland attracts increasing investment and larger projects begin to emerge across the region, Southland-based agency Naked Creative is encouraging businesses to consider whether they are positioned to capitalise on the opportunities ahead. Here comes Tender Ready! The agency, which has long championed regional development and the success of Southland businesses, believes the region’s greatest opportunity lies in ensuring local companies are ready to compete for the work generated on their doorstep. While the agency supports businesses throughout New Zealand, founder Carla Forbes says Southland’s success remains deeply personal. “We are fiercely proud of Southland and the businesses that call this region home. “We’ve spent years working alongside companies that are delivering exceptional work. We know the capability exists here.” “As Southland attracts investment and larger opportunities begin to emerge, we want to make sure local businesses are in the strongest possible position to secure that work. “The last thing we’d like to see is opportunities arriving in Southland only for that work to leave the region because local businesses weren’t ready to compete for it.” According to Senior Marketing Consultant Charlotte Neilson, the conversation has little to do with marketing in the traditional sense. “This is about regional development. We want Southland businesses to win the work. We want Southland businesses to benefit from the investment flowing into our region. The capability already exists. The challenge is making sure decision makers can see it.” Tender Ready Senior Marketing Consultant, Charlotte Neilson (left) and Director, Carla Forbes (right), discussing the Tender-Ready launch. The agency has launched a new programme called Tender Ready following conversations with business owners across Southland. While every business was different, the question was often the same. Does the way we present ourselves reflect the quality of the business we’ve built? “One of the privileges of our […]
