Sustainability: Digital product passports and the MCI – a practical guide for manufacturers
From June issue, NZ Manufacturer magazine Manufacturers are being asked to answer harder questions about their products: What are they made from? Where did the materials come from? Can they be repaired, reused or recycled? And can those claims be verified? Digital product passports (DPPs) are emerging as a practical answer. They give each product a digital record that can travel with it through the value chain, making trusted information easier to share, update and use. For manufacturers, this is becoming a way to prepare for changing regulations, support circular economy goals and make product data more useful for customers, suppliers and recyclers. Manufacturers are also under pressure to prove claims around recycled content, durability and end-of-life recovery. Together, DPPs and the Material Circularity Indicator (MCI) can provide a practical way to measure and communicate circularity performance. What is a digital product passport? A digital product passport is a structured digital record that stores and shares information about a product across its life cycle. It can bring together technical specifications, material composition, recycled content, installation and repair manuals, end of use pathways, chemicals of concern, and other product details in one digital thread. Digital product passport information can sit with each product, using a QR code, RFID tag or other digital identifier. It can also be managed across a whole project through systems like Rosella Street, an Australian-built platform that helps manufacturers and project teams collect, manage and report passport data. The idea may sound technical, but the purpose is simple: to give procurement officers, project teams, asset managers, deconstruction crews, recyclers and regulators reliable product information when they need it. As Jim Goddin, thinkstep-anz’s Head of Circular Economy explains, product information is increasingly expected to move with the product itself. Mick Fritschy, Director and Co-founder of enterprise software company […]

