Nanofibre manufacturer rebrands on back of expansion
Leading New Zealand nanofibre manufacturer, Revolution Fibres, has rebranded to NanoLayr to reflect its transformation into a Deep Tech Manufacturer and a global leader in high-performance functional textiles.
Founded in 2009, the Auckland-based company proved itself as a pioneer of advanced nanofibre technology using its proprietary sonic electrospinning process to manufacture nanofibre products, including filter media for N95 and N99 face masks and collagen skincare product ActivLayr.
CEO Ray Connor (pictured) says the change to NanoLayr sets a platform for future innovation and the continued manufacture of nanofibre solutions that provide a competitive edge for its customers as well as benefiting society.
“An increasing number of industries are embracing what nanofibre can do to make products better and stronger, to maximise performance, and establish that competitive advantage.
“NanoLayr’s proprietary sonic electrospinning technology can lead the world in the production of nanofibre. Our focus is to maximise the potential of our platform technology in a way that we can make a positive impact on the lives of as many people as possible.”
The rebrand follows a 12-month period where the company underwent significant expansion. It moved into a new factory over 20 times the size of its old facility and upscaled to meet global demand for nanofibre solutions across a wide range of sectors, including filter media, skincare, and sound insulation for the construction and furniture industries.
“The new factory quadruples our capacity and strengthens our capability to manufacture quality functional nanofibre textiles on a vast scale to meet ongoing international and local demand,” says Connor.
NanoLayr’s new 5,500m2 facility is home to five customised sonic electrospinning machines that manufacture nanofibre rolls thousands of metres long for export to markets such as Asia, Australia, and the US.
The company’s new factory has significant capacity for future growth.
“A single kilogram of raw material can produce enough nanofibre strands that, when placed end on end, can reach from Earth to Venus – that’s 253 million km.
“With our sonic electrospinning process, we are the custodians of an amazing platform technology that is leading the world in the production of nanofibre. Our new facility enables us to continue to advance the capability and application of nanofibre to manufacture useful, helpful, and valuable products,” says Connor.
With NanoLayr adopted as the company name, product names and branding has also changed to reinforce the Layr brand:
- FilterLayr – SETA nanofibre filter media changes to FilterLayr to highlight its application across a range of air filtration products and systems from facemasks that meet N95 and N99 standards through to ventilation systems.
- SonoLayr – Phonix rebrands to SonoLayr which uses electrospun nanofibres with extremely high permeability and absorbency to create the world’s thinnest acoustic veils.
- DermaLayr – DermaLayr will be positioned as a premium bioactive nanofibre technology delivery platform. To support ActivLayr’s strong brand recognition as a collagen skincare brand it will be reinforced by a new platform brand, DermaLayr.
- XantuLayr – The composite strengthening nanofibre product, which retains its original name, improves impact resistance, flexural strength, and fatigue life of composite it is used on products.
“The new product platform names highlight the diverse range of high-performing nanofibre solutions NanoLayr delivers using our proprietary sonic electrospinning technology and process,” says Connor.