Why Manufacturers are at an advantage

Filming Foodstuffs new Distribution Centre building.

 

A big shift in marketing and communications has taken place in 2021. Industries who may have never needed to explore new avenues beyond their traditional marketing practices have been forced to innovate.

Auckland-based video production company, One Day Video, has seen a new trend in manufacturers who are using video to stand apart and maintain a spot in the marketplace. But not your stock-standard, warehouse footage type videos with some graphics whacked on top.

A new style of video has emerged. Fast-paced, engaging videos that tell a story through the use of a clever script and humour.

Why manufacturers are at an advantage:

Video has been a key part of the marketing toolkit for a while now, but manufacturers are at an advantage. This industry in particular hasn’t utilised video in the same way that other brands have.

So, by investing in regular video creation now, manufacturers and distributors will leave their competitors in the dust. 

Here’s an example

The Metal Company is a stainless steel supplier in New Zealand and recently commissioned One Day Video to create an engaging explainer video to feature on their website and LinkedIn page.

The company saw huge social engagement directly after posting it, but more importantly the video became an incredibly useful asset for explaining their business to prospective buyers. All the key features and benefits were presented in such a way that their competitors were scrambling to replicate what they had just done.

This is just one example of companies using new channels to communicate with their customers.

Live action isn’t the only way, animated videos are another effective means of telling a story or explaining a product that can’t be shown in real life – like tech innovation or apps. This type of video is also open to an international audience as it can be produced anywhere.

There are many different ways of using video too. Here are five straightforward suggestions: 1) you can include the video front and centre on your website, 2) push it out through your newsletter to current and prospective customers, 3) share it on your social channels to generate interest, 4) use it in client presentations to communicate your proposition, and 5) use it as an ad on LinkedIn or YouTube (for example) to reach cold audiences. And this is just a start, the options are endless.

The advertising landscape is changing:

If the economic impact of 2020 taught us anything, it’s that companies have been forced to take a hard look at their budgets and reassess how they are allocated.

This is causing an evolution in the way advertising is implemented and video content produced.

As advertisers pit themselves against each other to win new clients, thousands of small to medium sized businesses are already clued up to a much more effective and affordable method of advertising – engaging agile video suppliers who excel in creating engaging video content for the digital age.

As digital channels become more and more cluttered with competing messages, buyers are offered a myriad of options that all sound just as good as each other. How do you make yourself stand apart?

Maybe your offering doesn’t actually differ all that much from your competitors or perhaps you do have one or two incredible features but you’re struggling to communicate them.

Recent research shows that 84% of people have been convinced to buy a product or service after watching a brand’s video.

The stats can’t be ignored. Video is the future and if you start now, you’ll be taking the lead within the manufacturing industry.

Take the path to success and move away from traditional advertising as prices increase and media consumption habits change. Skyrocket into the future and use video as your vehicle to get there.