The Interview: Tellfrankie.com – Georgie Fenwicke, CEO and Founder
What do you do?
Frankie is a Property and Operations Control Centre to get ahead of downtime and breakdowns. We build worldclass software that gets Ops teams and technicians/contractors on the same page.
Is yours a growing business?
Absolutely – we launched in 2020 through the first covid winter. That sounds a bit dark, but for us – it was extremely valuable as we were able to build a really useful product with our customers.
Why did your business start?
Operational chaos and complexity of managing property and equipment at scale on budget. We experienced the tools first hand and knew there was a better way.
What opportunities do you see?
Improve maintenance dollars spent and reduce downtime
Increase productivity and revenue for contractors
Create simple data driven decision making in a complex world of manufacturing and property maintenance
Areas of activity?
Potential growth areas?
We’re going Global!
How difficult is it to get the required required?
We’re building a worldclass team at Frankie and have a mixture of Kiwis and American-Kiwis. Sam Minnee, former CEO/CTO of Silverstripe just joined on and in 2022 – we’re looking for great minds in Operations and Software Engineering
We have a strong belief in ownership and getting s*** done at Frankie. Our remuneration is a combination of salary + ESOP
Do you export?
We’re just getting started here!
What do you do?
I’m the CEO and founder. My background was working in Supply Chain and then transport tech at Uber and Lime. I’m fascinated by workflow at a micro and macro scale and how it has the ability to level up how cities and businesses operate
How do you see the current business climate?
Positive and full of opportunity in the right places. You only have to start a discussion with a manufacturer in NZ or Australia to get into some pretty fascinating areas of automation, logistics, parts inventories and people strategy.
People in the industry know where the gaps are – we just need to work together to solve them at scale.