Q & A: Paul Durose, Logik Freight & Logistics Head of Operations
How is business?
The NZ business environment is currently very challenging with a noticeable downturn in import/export activity, meaning that Logik Freight & Logistics have had to make some difficult decisions in order to navigate through this period.
Which systems do your company use for efficiencies of scale?
We use Wiise Business Dynamics, Xero Accounting Software, Windows 365.
When did LFL start using them?
We started using Wiise Business Dynamics on a Live basis from April 2025. We have been using Xero and Microsoft 365 since August 2024.
Describe the benefits to date
Using Wiise Business Dynamics has enabled LFL to synergize inbound, storage and order fulfillment outbound activities to achieve the same level of output with less (1 FTE) human resources being required, as well as being able to produce rigorous reports from which the monthly invoices are generated from.
The team now do location-based picking on a daily basis, which significantly reduces the time spent looking for stock, as the system takes the picker to the shelf where the stock is located, as opposed to the picker having to pick from memory.
Where do you see areas of growth for LFL?
Our target market is the e-commerce space, where small companies that cannot afford their own warehousing space make sales through systems like Shopify with the orders flowing directly into Wiise Business Dynamics where they will be processed on behalf of our customer.
How will technology assist with this growth?
Wiise already has standard API’s with key trading platforms such as Shopify that will then create the necessary access point for LFL’s new customers to send their order data through.
Once each new customer’s data comes through to Wiise, they will be managed in exactly the same way as all existing customers, no additional training for the LFL is necessary.
How is the field of Logistics changing or refining processes?
The field of Logistics is constantly evolving in a way that is seeing key Supply Chain Activities being integrated through API connections between manufacturers, suppliers, freight forwarders and third-party logistics providers making the sharing of critical information seamless, ensuring it gets to the right business at the right time.
Staff retention – how goes it?
We are a small, tight-knit team. The LFL team is a mature and experienced team with decades of warehousing, freight & logistics experience between us, ensuring that all our customers receive impeccable, reliable, and professional services time and time again.
