Company Profile: Nelson Honey
Around 85% of their products are destined for export, with China, Australia, South East Asia and the USA being some of their primary markets Nelson Honey is a family owned producer and exporter of high quality honey based goods, based out of Motupiko, 50km south of Nelson. Their focus is on producing high grade active manuka honey, although the larger section of the business revolves around high value bee venom and honey based cosmetic products. First opening in 1973, the company has ties to the industry and region stretching back much further – the business was formed by Philip Cropp, a third generation beekeeper whose grandfather started beekeeping in the Nelson region over 100 years ago. Nelson Honey employ around 60 people, many of which work to care for and maintain the 4000 beehives the firm has spread throughout the top of the South Island. Around 85% of their products are destined for export, with China, Australia, South East Asia and the USA being some of their primary markets. They also established a UK-based office to further expand their export markets, marketing their honey products throughout Europe, which has been most successful in creating interest and demand for their cosmetic ranges so far. One particular success for Nelson Honey has been their Royal Nectar brand, which is venom and honey based cosmetic range, with demand currently out stripping production. “As a pioneer of this market Nelson Honey has managed to cement a solid position for the brand worldwide in a relatively short space of time” said Rob Hawkes, the Chief Executive of Nelson Honey. Whilst the Royal Nectar range has a dedicated market following, Nelson Honey plan to continually expand and adapt the variety of products they offer as demand in certain markets changes. “All markets are continually evolving and […]
