Vaughn Clark, owner manager, Primero Profiles Ltd. By Kevin Kevany Primero Profiles Ltd positions itself as New Zealand’s newest and most dynamic plate processing company, selling cut-to-size and folded steel shapes, and specialising in high-quality plate-cutting from 2-150mm thick; quick turnarounds; and high-speed production press braking. “If it’s solid advice you’re after, and a unique attitude to customers’ needs, we’re your guys,” adds Vaughn Clark, the youthful, dynamic owner manager. But don’t be fooled. He’s anything but a novice, having done 13-years in the cut and fold business since leaving Howick College; working on the floor, running a full range of machinery, advanced CAD draughting and pounded the pavements for sales. He’s not without ambition, and was prepared to take risks to deliver on that – to become the major independent in the industry within five years. Just six months into the game, he’s adding a new four-torch profile cutting machine which will double the existing cutting capacity of the firm. The staff complement has grown quickly to seven split over two shifts and continues to grow. And, he admits, he is a careful researcher who took his time checking his options before setting up Primero, undaunted by the recession. “From the start, we committed to having the leading skills in the industry; the best machinery; the latest software; and the best operators and located near our customers. If you put that in place with an enthusiastic ‘can-do’ attitude, you quickly attract a large and loyal customer base. He effortlessly fields customer orders as we move around the workshop, prices and scheduling at his fingertips. Almost on a weekly basis, top machine operators drop by to check on vacancies or to go on a list for future jobs linked to expansion. ‘Energy’ too would be a major requirement […]