Growing our World Class Industries
-Ian Walsh, Managing Director, Intent Group Over the last few years, I have been asked by aspiring NZ companies – ‘Who is world class?’ ‘What are we best at in NZ?’ Or even more insightfully, ‘what could we be best at?’ The current industries that have been resilient throughout COVID, where demand has remained strong and in some cases shown significant growth, provide some clues. It is clear there is huge demand for our food produce, especially kiwifruit, apples, wine and of course the perennial meat and dairy. Over the years I have had the privilege to work in all of these industries. The world sees us as a clean, green, high-quality food producer and, whilst we have areas for improvement, the horticulture industry is a shining example of this. In the last decade we have seen significant growth in wine, kiwifruit and apples to name a few, with wine on a 24-year growth trend! There is significant potential to provide the world with high quality, high margin food and reinforce our global image. Given this, it behoves all parties (employers, government, unions and other stakeholders) to work together to provide a roadmap to a green, profitable, and more sustainable industry. COVID has heightened our awareness of the current challenges the horticultural industry faces and, to be frank, has been grappling with for a long time. Being a seasonal business, there are certain times of the year when there is a higher demand for labour. This is typically around picking and packing (February through to June). Historically, many harvest operators have worked with the Ministry of Social Development (MSD), youth schemes, recruiters and so on, to fill the needs, with many a despairing operator/employer explaining that finding good people to fill roles was near impossible. The issues were not so […]