Manufacturers’ future demands we keep moving up
*By Kim Campbell Manufacturing in New Zealand has always been a vital, misunderstood and major component of our economy. Nothing seems about to change that. While various sub sectors of manufacturing might come to be labeled ‘food and beverages,’ ‘biotech’ or ‘marine,’ the new names don’t alter the activities described, which international analysts, economists and statisticians refer to as manufacturing. That’s no surprise; each of these sectors is involved in the transformation of goods to satisfy consumer and industry customer needs and they typically offer a range of back up professional consultancy and expertise to support their value proposition. For some, the value from the services they offer has overtaken sales of hardware. Manufacturing in New Zealand traditionally faces powerful forces: the need to process our commodity goods for buyers that often, ironically, want to import raw and undifferentiated. Many countries want to use the raw materials of others to keep their own populations employed. But as producers of them we should understand our own resources better than anyone else, and we stand to win the most value from them, provided we keep on investing sufficiently in the R&D that leads to a deep understanding of them. Besides the price earned from commodities is often volatile and fluctuates more than for highly transformed goods, hence contributing to our currency’s volatility. The second big challenge is we’re a long way from markets. Our products spend a long time on the water, and this together with a strong currency threatens our competitiveness. In responding to these challenges our manufacturers have adopted not one, but three routes to the future. These are first, to automate processing and handling. This has led in particular to expertise in efficient stainless steel fabrication, drying, canning, refrigeration and some extraction technology. The capability to produce a wide […]
