Women in Business: Peri Drysdale
Tell readers what you do? I am the Founder/CEO of Untouched World Ltd, established in 1981 ( formerly called Snowy Peak Ltd). We are a sustainability focussed lifestyle company, we manufacture here in NZ (mostly in Christchurch); we design, develop, produce mainly knitwear but also woven clothing. We wholesale in NZ and Australia and in lesser amounts to seven countries around the world, sell online globally reaching over 49 countries, and have our own retail concept stores in NZ for the Untouched World brand. We also have our own café attached to the flagship store in Christchurch which has won best CHCH café for the last two years. We have the Merinomink brand too which is wholesale only. We are acknowledged for founding the highly successful possum merino industry in NZ. We won the Common Objective best global Sustainable Fashion Brand award this year ( there are 650,000 C.O. member brands worldwide) – ahead of Stella McCartney and Gucci who were also in the finals. We were the first fashion company in the world to be acknowledged by the UN for sustainability and invited to put the UNDESD logo in our clothing for the duration of the Decade for Sustainable Development. A lot of our materials for our knitwear, all natural fibres, come from within New Zealand, we buy most of our finest merino direct from Glenthorne Station in Canterbury. I also Chair the Untouched World Foundation which since 2002 concepts and runs Leadership for a Sustainable Future Programmes for Young Adults. We have now put 3000 students through these groundbreaking programmes. What other companies have you been involved with? I have been in this company since setting it up as a cottage industry in 1981. How are you finding current business conditions? 2023 has been a softer year for us and our […]