Harness the power of words to make your business more sustainable
-Barbara Nebel, thinkstep-anz This month’s sustainability tip: pick up your pen (physical or digital). Why? Because clear, engaging communication and reporting will make your manufacturing business more sustainable. Harnessing the power of words will help you define your sustainability strategy and share it with the people who matter to your business. Get your sustainability strategy down ‘on paper’ We love this quote from Pulitzer Prize winner David McCullough: ‘Writing is thinking. To write well is to think clearly. That’s why it’s so hard.’ We think he’s right. Getting your sustainability programme down ‘on paper’ will force you to consider how sustainability fits into your business strategy. What really matters to make sure your business ‘goes the distance’? How can you make it more sustainable? Who do you need to involve? What are the risks and opportunities? What targets will you set and how will you know if you meet them? If you haven’t already, get writing. Our tips: focus on what matters. (Strategy is about what you leave out as well as what you put in.) Keep your document short. Use ‘dinner-table language’: simple words, short sentences, personal language like ‘we and you’. Communicate your products’ environmental performance Tell your customers how you’re making your products more sustainable. Consider producing an Environmental Product Declaration (EPD) for a product. In our last article, we featured manufacturer Red Stag Wood Solutions’ EPD for sawn and planed timber products. An EPD tells the environmental story of a product over its life cycle in a clear, simple format that a wide audience can understand. It will help you translate complex environmental information about your product’s environmental footprint into simpler information that your wholesale and retail customers can trust to make decisions. Every EPD is based on data from a detailed environmental study called a […]