Hoop talks to NZ Manufacturer
Chris Hood, Director, Hoop Ltd.. How long have you been in business? We’ve been operating since 2004 and are one of the only third party agencies in New Zealand that brings promotional activity to life. We’re also the largest POS logistics provider to the FMCG industry. We started Hoop because we realised that nobody was providing a comprehensive brand activation or co-packing service to leading retailers. While we’ve had a lot of success with these services for over a decade, we’ve expanded our suite of services by establishing New Zealand’s most advanced co-packing solution to support local businesses to deliver shelf-ready products. How are you finding current business conditions? Covid-19 brought about many obstacles that we never could have foreseen. We had to delay the launch of our new co-packing service, and 95% of our weekly work was put on hold due to all the lockdowns last year. Luckily, the business has bounced back to be in pretty good shape, our co-packing service is now live and operational, our merchandising service work has returned to pre-COVID levels and our POS logistics is up and running again. What are the issues facing the country’s supply chain currently? This issue has affected us more than we had first anticipated given we do not import any products ourselves. However, a large portion of our clients are fully reliant on offshore supply chain and as such, a lot of our forecasted work for the first quarter in 2021 had been postponed due to shipping issues. The workload will still come but we cannot recoup our costs that were accrued during that quarter and then when it does come, we then face the challenge of scheduling the delayed work in with our existing scheduled tasks. How difficult is it to improve these issues? It’s all […]