Shakeup at Mastip
Mastip has been a stalwart of NZ manufacturing for over 25 years. Regarded as a pioneer of the global plastics hot runner industry, its products are now in 40 countries. But importantly, the company is receiving a shakeup from new CEO Marc Michel, calling on him to grow the company, double its earnings accelerate new products and innovation and streamline its IP and manufacturing processes. We grabbed him in between his global customer visits and asked him to share his plans. NZM: Where is Mastip now, and what’s your roadmap? MM: Mastip Technology has been a NZ-based manufacturing exporter since day one. We pioneered hot runner solutions and established a strong global reputation. However, the company never scaled as it should and we’re now in a boom market for hot runners, worth over $2.7billion USD annually with a CAGR of about 6.5% pa. We focus on a relatively narrow niche of specialist hot runner solutions to the plastics industry; and are the only supplier based in the Southern Hemisphere. Our main point of difference is the deep domain knowledge of engineering grade polymer materials and production techniques, underpinned by global customer focus and service capability. We’re now in Y2 of a three-year plan building a platform for global growth covering every aspect of the business from culture to channel strategy, manufacturing, product and marketing. Suffice to say nothing remains the same when you’re looking at a shakeup of this magnitude. During 2017 we launched our new tagline “We make things better” reflecting we are a critical partner to hundreds of globally-known brands across segments as diverse as automotive, medical, packaging, electronics, whitegoods and electrical. NZM: So how did a professional yachtsman turn out to be CEO in a manufacturing company? MM: The board knew my background in high growth technology-based […]