Driving business forward with Trade Shows
How Trade Shows can thrive when combined with Digital Marketing: An XPO Exhibitions Observation For millennia, traders have showcased their products face to face in market squares around the world. Trade Shows were the cornerstone of the business calendar. In more modern times, before the days of Google, Skype and in fact e-mail, trade shows were a hub for industry professionals to network and for businesses to launch initiatives which they hoped would keep consumers and competitors talking for months to come. What made trade shows so special is seemingly being surpassed and made irrelevant in the digital age. However, despite this trend, trade shows for pretty much every industry imaginable continue year on year and hundreds of thousands of people annually clear a space on their calendar to attend. So why do trade shows remain popular? The answer is to get people talking and not just the industry professionals and journalists, but the businesses and consumers who they really want to target. Compliment your Trade Show presence with online interaction When supported by online activity trade shows can provide an opportunity to put your service or new product into the spotlight. This means putting it right under the noses of the important figures who can help your idea, as well as your content, to go viral. Bloggers, vloggers and opinion leaders are often only a click away online. Touch base with advocates and early adopters of your product, utlilise testimonials and speak with them face-to-face. People do business with those they like and trust. Great content online is ideal for building a following of subscribers receptive to your pitch. Marketing your product online can be pretty cost-effective, but getting it the recognition it deserves is what trade shows were designed for. The development of trust is most effective when […]