Confidence increases as Kiwi exporters widen the net
71% of Kiwi exporters expect international orders to increase over next 12 months Over half (55%) have seen international orders increase over last 12 months Trade with the USA has increased, despite Trump Strength of competition biggest concern for exporters (42%) Help with R&D considered keyway NZ Government could assist Online orders and marketing still have a long way to go. The 2017 ExportNZ DHL Export Barometer shows Kiwi exporters are feeling confident and expecting orders to increase in the next twelve months. Optimism is very positive with 71% of New Zealand exporters expecting international orders to increase – this is a jump from 63% in 2016. The research shows that overall 2017 has been a good year, with just over half (55%) of exporters achieving an increase in international orders. While the survey was carried out prior to the NZ election, ongoing political support for the export environment will be crucial to ensure Kiwi businesses achieve the perceived upcoming boost to orders. Exporters responding to the survey cited several key ways in which assistance from the New Zealand Government could help their business. Research and development assistance came out top at 26%, closely followed by help attending trade shows with other NZ companies, and more free trade agreements (both 25%). The results show that trading with the USA has increased significantly over the past year, with more than half of Kiwi exporters sending orders to the USA and over half (55%) seeing the Trump administration as having a neutral impact on exports, while 41% thought it had a negative impact on exports. The fact that R&D has been flagged up as a key area for assistance is significant as more than half (52%) of exporters developed new products and services in a bid to boost export orders. Innovation can […]