Q&A: Keren Cook, NatureBee CEO and Global Consumer Advocate
Q: How are you finding current business conditions? A: Continued talk of a recession and the rising cost of living is reducing consumers’ discretionary spending, which naturally makes sales growth tougher. For us, this means working harder to position our product in a crowded marketplace where price is king for many. Q: Where do you see future growth opportunities for your company? A: We see some positive future growth opportunities offshore presently, specifically with a focus on the United States and United Kingdom markets. Q: Business success – what’s it all about? A: For us, business success is about customer-centric thinking and actions; having products that people both need and want. The key is to continually adapt and find ways in which to communicate the key benefits of our products and the drivers that really cut through a noisy marketplace. Q: How do you measure success – money or satisfaction for the task at hand? A: At NatureBee success is about having happy customers, which leads to business growth and customer retention! As such, success is measured by the lifetime value of our customers. We currently have over 29,000 loyal, returning customers and over 55,000 customers who we communicate with regularly, and we are always growing. Q: How are you finding staff retention in the current environment? Is it hard to keep them? A: Because of the way we’re set up as a business, the staff retention issues others are facing aren’t an issue for us at NatureBee. We tend to work alongside our long-term partners in a contract capacity and are fortunate that this creates consistency as well as flexibility. Q: What one thing would make business easier for you? A: Great question. I think finding the magic button for Amazon would be it for me! We have been […]