WRONZ launches Wool Source
Wool Research Organisation of New Zealand Inc (WRONZ) has announced its world-class research initiative with the Ministry of Business, Innovation and Employment (MBIE) to explore new uses for New Zealand’s strong wool has led to the development of unique wool particles, powders and pigments with global export potential for applications as diverse as cosmetics, printing, luxury goods and personal care. WRONZ unveiled the innovative wool products at an event to celebrate the achievements from its New Uses for Strong Wool programme, supported by research, industry and funding partners. WRONZ also announced the launch of commercial development company Wool Source to develop the new products and assess market demand for the strong wool innovation. WRONZ further announced the completion of its pilot production facility to manufacture its first deconstructed wool ingredients from 100 per cent biodegradable, renewable and sustainable New Zealand strong wool. The launch event also provided the opportunity to announce investment from the Ministry for Primary Industries to fund further product lines and commercial development as part of the wider New Uses for Strong Wool programme. MPI is contributing $1.95 million via its Sustainable Food and Fibre Futures (SFF Futures) fund alongside $2.92 million from WRONZ. The three-year programme aims to prove the commercial viability of the new deconstructed wool particle products. The goal is to develop more sustainable product ingredient alternatives for global manufacturers and consumers – while revitalising New Zealand’s strong wool sector, creating new value for our economy and communities. Additionally, The Strong Wool Action Group (SWAG) announced it was jointly funding Wool Source’s market engagement alongside WRONZ. SWAG chief executive Andy Caughey says, “We’re providing support for Wool Source to undertake a deep dive project into particles, powders and pigments markets to assess the scale and viability of the commercial opportunity. “New Zealand’s wool […]