Why be Sustainable?
‘God’s Own’ country has a global reputation for natural beauty, egalitarian society, its nuclear-free stance, a clean green environment, world class food and innovative business. New Zealand’s history, culture and economy has always been closely connected with nature. We have much to be proud of, and yet there is still plenty of progress required to make it sustainable. Meeting today’s needs without compromising the future is a global consumer megatrend. Now more than ever, we need a sharp focus on economic revival, plastic waste, freshwater, marine life, zero carbon legislation etc. Irrespective of where your personal view stands along the spectrum of sustainability, the world is telling business to get better at it, and urgently! “I don’t want you to be hopeful. I want you to panic. I want you to feel the fear I feel every day. And then I want you to act. I want you to act as you would in a crisis. I want you to act as if our house is on fire. Because it is.” Greta Thumberg, winner of the 2019 KidsRights Children’s Peace Prize Investors, communities, and consumers are all putting pressure on companies to act sustainably. In 2020 KiwiSaver providers and the world’s largest investment funds banned fossil fuel investments. Social media is buzzing for equality and inclusion. Colmar Brunton research showed 48% of consumers choose brands with clear sustainability benefits and 86% of us say we want businesses to be ‘kinder’. What does this mean for Kiwi businesses? Sustainability is a wide-ranging subject, impacting everything from architecture, biodiversity, and climate change, through freight, nanotechnology, urbanisation, and vegetarianism to zero waste. It is no longer enough for a business to focus solely on economic prosperity. Today all stakeholders must be considered and balanced with the three elements focused on by investors – […]