Choose reuse as the new normal
From February issue of NZ Manufacturer magazine. Nada shares with us the vision of her company, Again Again, and even tells us what her favourite book is! Nada Piatek, Founder, CEO, Again Again. Again Again’s vision is to end single-use waste with a commercial, reusable container borrow system that makes it easy for everyone to choose reuse as their new normal. On a daily basis I am committed to that kaupapa and excited to be making inroads to achieving it. A societal shift like this is an enormous ask, and a slow burn. For many people in our community, even the understanding that each single-use packaging (SUP) unit is a part of a wider, enormous problem is missing. In fact the scale of this issue is massive: 400 million tonnes of single-use packaging waste is created each year around the world. Again Again’s key focus is to build the systems and infrastructure to facilitate brands designing out this waste and delivering food, beverages and grocery items in packaging that can be returned, washed, and used again for the same purpose. Changing people’s behaviour is also something Again Again can and does contribute to,but is the responsibility of our whole community. With regulations such as extended producer responsibility schemes (EPRs) and plastic taxes coming into force around the world, the economics of packaging is changing. In some regions, reuse is already close to cost parity with SUP over time – when one amortises the significant set-up costs – however, there are simply very few facilities that can deliver reusable packaging at all, let alone at scale. Legislation and consumer pressure demanding these systems is mounting and it is a solution that is increasingly coming into focus, for brands and retailers alike. A chicken and egg scenario exists. The wash infrastructure needs investment, but this investment is not […]