Efficiency Over Productivity: The Strategy for Modern Success
Stephanie Pretorius, Argon & Co In today’s fast-paced world, businesses and individuals often chase productivity, believing it to be the hallmark of success. However, the relentless pursuit of productivity—defined as the sheer volume of tasks completed—can overshadow a more crucial metric: efficiency. Efficiency, which emphasises the optimal use of resources to achieve desired outcomes, offers a more sustainable and effective path to long-term success. The Lure of Productivity Improving productivity is a common catch cry for many organisations heard from Governments to Boards and CEO’s. Productivity measures how much work is done in a given period. It’s a quantity-focused metric, often leading to a “more is better” mentality. It’s also an internally focussed metric ultimately linked to the sales growth aspirations of most organisations. Productivity growth leads to more output, therefore more sales, therefore more revenue. Who wouldn’t want to grow and improve productivity? However the caveat is: Does productivity lead to higher profitability, financial sustainability and adequate margin? Does it lead higher customer satisfaction that will create a long-term success? In contrast, efficiency measures the quality of the work done – including how well resources, such as time, money, and effort, are utilised to achieve desired outcomes. As a quality-focused metric it prioritises doing things right rather than merely doing more. There are some pitfalls of prioritising productivity alone. Productivity-driven models often ignore process optimisation, resource optimisation and right first time considerations which can inadvertently create higher cost. For example, using overtime to achieve an increase in output can harm profitability but tick the productivity box, or perhaps the production or planning process has not been optimised so more output results in more defects, wasted material or other inefficiencies that already existed. Producing more without regard for optimisation can lead to higher cost and increased waste ultimately harming the […]