Balancing innovation and growth
-Adan Sharman, Senior Partner, Dsifer The EMEX Exhibition happens every other year at the Auckland Showgrounds and is both a chance for vendors to showcase the latest in manufacturing technology, systems and services, but also an opportunity for the industry to comes together to share perspectives on the challenges facing the industry, and the opportunities available through evolutions in approaches, technologies and markets. The 2024 edition of the EMEX Exhibition was no exception. Following on from the highly attended 2022 edition as the industry came together for the first time since the COVID pandemic, this year’s event had a more grounded feel to it as vendors and manufacturers alike seek to balance innovation and growth for the long term with capital and market constraints in the short term. One notable change since 2022 was the presence of New Zealand’s first minister for manufacturing, Andrew Bayly. Whilst it is still early days in the establishment of the portfolio, the fact that the industry now has ministerial representation is seen as a positive development as New Zealand struggles to keep pace with the investment in the industry that is being demonstrated overseas. Whilst there may have been little directly for manufacturers to shout about in the May budget (announced on the final day of the exhibition), Minister Bayly has indicated some positive moves already, notably an extension of the Smart Industry Readiness Assessment funding to support manufacturers identify opportunities for acceleration through the adoption of industry 4.0 technologies. This visibility of the industry at the ministerial level was welcomed by the exhibitors and visitors to EMEX this year. However, in speaking with attendees, the focus remains on navigating through a challenging economic environment, whilst not limiting potential future growth and agility for the long term. Whilst every business has its own context, […]