What is World Class?
By Ian Walsh, Managing Director, Intent Group What do we mean by world class? Over the last few years, I have facilitated business sessions on productivity with business leaders, based on this fundamental question. What I have found interesting is the majority of them don’t know what world class is. They believe it is something to aspire to, that is probably unachievable, but they can’t actually define what it is. Of course, it is different if you ask them what isn’t world class, or to describe the last world class experience they had. If you were to ask them to list examples of companies they would consider to be world class, I’m certain that a range of great restaurants, Air New Zealand, Apple and others, would populate these lists. World class is not about perfection, but rather beating or outperforming your competition in the important things that your customers care about and are willing to pay for. Why do people buy Toyotas? They are reliable (quality) and people pay more for them because of this. Toyota has figured out how to make cars cheaper and more reliable than anyone else by focusing on delivering this value. For perspective, Toyota identifies over one million improvements per year, or over six per employee, and over 90% of those improvements are implemented. How do you compare? Unfortunately, over the last 10 years, when posed the question whether they have asked their own customers why they choose them or what they value, 90% of SME’s responded that they did not know! Almost none of them have segmented their customers to figure out what the different customer segments value. As a result, they have misaligned systems and processes and are failing to deliver value as efficiently and productively as possible. Consider the value proposition of […]