Digital transformation
From February 2026 issue, NZ Manufacturer www.nzmanufacturer.co.nz By Frank Phillips, Director, Fulcrum New Zealand Ltd Automation in manufacturing is a competitive imperative. It’s getting easier and cheaper to do, and able to be applied in situations previously unsuitable. Knowing where to start, identifying the right process to automate, detailing solid scopes and finding the right parter are challenges across the industry. That’s why we started Fulcrum, ‘The Automation Brokers’. We help Kiwi manufacturers cut through the complexity of automation projects, keep upfront costs down and reduce risk, while unlocking tangible performance gains. At its core, Fulcrum is an independent automation broker. A new way for manufacturers assess custom automation opportunities. Like other broker models we work on behalf of the buyer, ensuring clarity in what they are buying and finding the best deal and our revenue predominantly comes from the technology partners in our network. Rather than selling a specific technology or locking clients into one vendor’s solution, we assess processes, write business cases, calculate return on investment and detail scopes before putting the opportunity to market across proven partners with proven track records. We have seen many companies delay or abandon automation initiatives simply because the procurement process felt too daunting alongside the pressures of daily operations. That’s understandable when you’re expected to define scope, compare responses, and negotiate contracts on top of running a business. The real challenges NZ Manufacturers are facing Across Aotearoa, the conversation about automation often starts with machines robots, conveyors, vision systems — but it quickly evolves into something deeper: Budget constraints: Many SME manufacturers simply don’t have the capital or confidence to commit to large automation projects without a clear, validated path forward. Skills and capacity: Knowing what to automate and how to scope it requires expertise that many teams don’t have in-house. […]
