Obsession drives latest purchase for Shot Darts
A new piece of machinery has firmly positioned Katikati’s Shot Darts as a leader in the international darts industry. The recently purchased titanium plating plant is behind the vibrant colour coatings on the company’s darts. It also ensures a durable coating that doesn’t chip and helps keep a dart’s edges and grip intact, supporting the quality and flair the company is well-known for in international darts circles. Managing Director Peter McCormick says the purchase speaks to the company’s obsession with darts, which goes back almost 50 years to when his father, John McCormick, took over the business. “To the best of my knowledge, we’re the only precision darts manufacturer in the world to manage the entire manufacturing process in-house. From initial concepts, to packing our beautifully finished tungsten darts by hand ready for shipment, we get it all done here at our factory in New Zealand. “It gives us complete control, from woah to go. Not just over quality, but also lead times and consistency of supply. Mr McCormick says customer expectations for lead times are getting shorter and shorter, and he expects bringing the entire process in-house to shorten turnaround by at least two weeks. “It enables us to be more flexible, to respond quicker to customer needs.” The company has backed up its investment by hiring a machine operator with a Master’s Degree in Chemistry, a role Mr McCormick says is expected to have a strong research and development focus. “We want to see what the machine is really capable of. We’re excited about continuing to push the envelope. And getting our ideas out there, into the hands of players, faster.” However, the process of getting the machine to Shot Darts Katikati factory and up and running hasn’t been without its difficulties, he says. “There have been challenges, […]