Exporting in 2026: Sustainability and proof
Exporters are not being asked for their sustainability commitments. They are being asked to prove them. Across global markets, sustainability is becoming a condition of doing business. Not because it is the “right thing to do” (although it is), but because regulators, retailers and procurement teams are building sustainability into the rules of trade. Eloise Joiner, Sustainability Lead at New Zealand Trade and Enterprise (NZTE), shared with thinkstep-anz team at our recent team days what NZTE is hearing directly from exporters and what this means for New Zealand businesses trying to grow internationally. Her talk was a timely reminder that while the sustainability conversation may feel noisy, complex and sometimes uncertain at home, the international direction is clear. Here are our takeaways Regulation is moving fast and it is not just climate Eloise highlighted that around 70% of New Zealand exports go to countries with mandatory climate disclosures either proposed or enforced. But climate is only one part of the picture. Exporters are also navigating requirements related to modern slavery, packaging, end-of-life responsibility and product design. For many companies, the challenge is not a single regulation. It is the growing number of overlapping requirements across multiple markets. The result is a system that is often fragmented and hard to interpret, particularly for businesses exporting to more than one region. \ The EU is setting the pace and everyone else is watching Eloise made it clear that Europe is setting the direction on sustainability requirements, and exporters will increasingly need to respond. Read more about the Europe’s sustainability demands on NZTE’s website. The challenge is not just the volume of regulation. It is the complexity, fragmentation and ambiguity, especially for companies selling into multiple markets. New Zealand’s domestic policy signals may not match what exporters face internationally. Despite any changes New […]
