From data to decisions: getting more value from sustainability measurement
From February issue, NZ Manufacturer magazine The way manufacturers measure sustainability is changing rapidly. New tools, improved data and AI-enabled platforms mean businesses can now measure far more than they could a few years ago. Carbon, circularity, risk and supply chains — the list keeps growing. For manufacturers, this often shows up as long lists of metrics across plants, products and suppliers. Energy and fuel use on the factory floor, raw materials, packaging, transport and supplier emissions are all in scope. Without clear priorities, teams can spend months collecting data without clarity on what to act on first. Measuring everything is rarely practical, and it is not the goal. What matters is measuring the right things, at the right level of detail, to support decisions that reduce risk and create value. As Jeff Vickers, Technical Director at sustainability firm thinkstep-anz, puts it plainly: “You can’t manage what you don’t measure.” He also cautions that “we need to focus our efforts on measuring what matters most so that we don’t get lost in the detail.” Why focused measurement leads to better outcomes More data does not automatically mean better decisions. The real value comes from measuring what matters and using it well. A focused approach to measurement helps organisations: Keep priorities clear: A small set of meaningful metrics makes it easier to see what matters most and act with confidence. Put effort where it counts: Time and budget are spent on data that actually changes decisions, rather than information that sits unused. Protect credibility: Reported numbers are understood, can be explained and are clearly linked to actions being taken. Meet expectations: Measurement focuses on the issues regulators and investors care about most, reducing the risk of blind spots. This approach avoids the risks of over-measurement while strengthening insight, trust, and performance. […]
