Leader Profile: Terry Carter – General Manager New Zealand Tube Mills Ltd
by Rebecca Reed What does your company do? We have gone from a manufacturer of raw tube and exhaust systems to a manufacturer of steel tubular trellising solutions. Founded in Seaview, in the Hutt Valley, the company was forced to shift its focus from the automotive industry to the horticultural market when its work in manufacturing exhaust systems for cars dried up in the late 90s after New Zealand’s car assembly plants slowly disappeared. We are one of one only two steel tube manufacturing plants in New Zealand. We buy coil, predominantly from N Z Steel, and make them into tube and up until 2010 we basically made tube for other people to make things (furniture etc). Some clever engineers at the time came across an opportunity to create tubular steel innovative trellising solutions for the horticulture industry for both new vineyard and the replacement of damaged wooden posts. Promoted under the ECO TRELLIS brand, these vineyard posts have proven to be a great sustainable option. In the picture: Helen Down and Terry Carter. More recently the development of two other trellis systems (one for orchards and one for Berries) called the Eco V & VP and ECO BERRY. What sort of state was NZ Tube Mills in when you first started and how did you turn it around? When I came on board in late 2012 the company was in trouble. They had a great product, but sales were down – in fact they were losing money hand over fist, and it was only a matter of time before they would be forced to shut shop. My brief from the then Australian based Group CEO was ‘the business is struggling and needs volume’ as sales revenue was declining year on year. When I started there was just one salesperson […]