The Last Word

Two Factories, One Economy

NZ Manufacturer, December issue. How the Same Conditions Create Winners and Loser Christmas is almost here and for many it can’t come fast enough. Another year of holding on, fighting fires and telling ourselves we just need to wait for better times to arrive. Yet look across the industry and you’ll see something striking: the same tough conditions producing completely different outcomes. One manufacturer is crawling to the finish line; another is smashing targets and celebrating wins. The break ahead isn’t just an opportunity to rest, it’s a reset. David Altena is Head of Growth & Partnerships at SmartSpace.ai & C0-Founder & Host of The Better SMB Podcast. david@altena.solutions The biggest variable in 2026 won’t be the economy. It’ll be the mindset you choose over the holidays. Because when you strip away the noise, this year has made one truth impossible to ignore: the same conditions are producing entirely different results. Some firms have spent 2025 wrestling the economy like an anchor, while others have treated it like a headwind to lean into… uncomfortable, but navigable. That contrast is the real story. It tells us the gap between struggling and succeeding may not be the market at all, but the mindset leaders bring to it. Rob Bull is Director of The New Zealand Lean Academy. rob@nzla.nz This is where the tale of two manufacturers begins The phrase we heard so much last year, “Survive till ’25”, was the hope we were clinging to, but it quickly morphed into “Survive 25,” reflecting how many manufacturers feel worn down by another long, slow year. Stories of closures, liquidations and persistent pressure have reinforced the sense that the economy is dictating our destiny. It is easy to get swept into that narrative. Yet, if we look closer, we find a stark contrast, two […]

Are you a Leader or a Liability?

Why the best leaders focus on replacing themselves At the core of New Zealand’s productivity problems is a leadership opportunity. We have no shortage of smart people, but they are trapped working in their businesses instead of growing their teams and the people who can run them. David Altena (above) is Head of Growth & Partnerships at SmartSpace.ai & Co-Founder & Host if The Better SMB Podcast. david@altena.solutions (Left)Rob Bull is Director of the New Zealand Lean Academy rob@nzla.nz How many times do you see it? That brilliant person in the team, they’re great at their job and getting promoted, then suddenly they’re leading the people who now do that job. It’s meant as a reward for their individual performance and talent, but we rarely go on to and teach them leadership. We’re great at recognising ability, but terrible at growing it. Instead of building leaders, we hand over the title and hope they’ll figure it out. We’ve systemised and streamlined and talk about stepping out of the daily grind; but here’s what’s preventing your business getting to the next level. If you’re the only one driving performance, you’re a liability not a leader This is especially the case if you expect everyone to think and act exactly like you. “Just do it the way I showed you” isn’t leadership, it’s replication. Innovation in how we lead is what’s missing. Leadership maturity isn’t when everything runs without you, it’s when the people you’ve developed are running it better than you. Good leaders hold the line. Great leaders raise it. Too many Kiwi businesses are full of good managers who keep things ticking over. They meet targets, run a tight ship and solve problems quickly. But that’s not leadership, that’s maintenance. The great ones don’t hold the line. They raise […]

From survival to strategy

Creating a business that runs without you Step into almost any Kiwi workshop at 6 a.m. and you’ll find the owner already there, fixing yesterday’s problem before the team clocks in. They’re signing off orders, juggling suppliers, answering calls and putting out fires faster than they ignite. By mid-morning they’ve handled a breakdown, approved a quote, covered for someone off sick, chased an overdue invoice… and by evening they’re back on email. Not by choice, but because if they don’t, no one else will. David Altena is head of Growth & Partnerships at SmartSpace.ai and C0-Founder and Host of The Better SMB Podcast. We call it leadership. In reality, it’s survival with a spreadsheet and it’s no wonder we’re producing 30% less than our OECD peers. Here’s the uncomfortable truth: if your business grinds to a halt the moment you step away, you don’t own a business, you own a job with overheads. That’s no foundation for a high performing business, growth, or succession. Rob is Director of the New Zealand Lean Academy. www.rob@nzla.net Survival isn’t strategy Contrast that with firms operating at a higher level of maturity. Leaders aren’t caught up in the day-to-day, they have clear business plans and measurable KPIs. They hold quarterly reviews where leaders coach instead of firefight. They invest in systems to capture knowledge and create consistency and aren’t reliant on one person’s memory or availability. Their systems are stronger than their heroes. The markers of operational maturity Operational maturity doesn’t come from a new machine or a fresh ERP licence. It comes from design and discipline, doing the boring things brilliantly: Clear purpose and numbers: every employee knows the three metrics that matter most and how their work moves them. Standard work before scale: processes are documented, taught and audited so improvements stick. […]

Is software development manufacturing?

The case for weightless exports Say “manufacturing” and most people picture sparks from a weld, sawdust from timber, or the whir of a CNC. We equate it with the physical and tangible. But what if our most scalable factories don’t make anything you can touch? What if software, intangible, weightless and infinitely reproducible, is already the most powerful manufacturing industry we have? David Altana is Head of Growth & Partnerships at SmartSpace.ai & Co-Founder & Host of The Better SMB Podcast. david@altana.solutions Rob Bull is Director of the New Zealand Lean Academy rob@nzla.nz It’s time we asked: Could software development be manufacturing? Manufacturing Principles, Different Medium ‘Manufacturing’, according to Wikipedia, is the creation or production of goods with the help of equipment, labour, machines, tools and chemical or biological processing or formulation. If you strip away the noise, manufacturing is about applying discipline to value creation: Standards before scale – chaos doesn’t scale. Whether it’s ISO audits on a production line or unit tests in a dev pipeline, quality comes from codified standards. Flow, not friction – lean talks takt time, bottlenecks and waste; Agile talks sprint velocity and backlog. Both are obsessed with minimising waste and maximising throughput. Customer Focus – whether it’s gearboxes or gigabytes, real manufacturing starts with solving actual customer problems, not filling time. Global scalability – once the process is right, standard processes are created, every extra unit costs marginally less. For plastics, that’s running another shift. For SaaS, it’s another thousand users for near-zero marginal cost. By those measures, software development is not only manufacturing, it’s the purest form we’ve ever had. The Scale Problem with “Stuff You Can Grow” New Zealand’s export story is dominated by the primary sector. Food and fibre exports are worth ~NZ$55–60 billion a year, more than half of […]

Innovation Stalled

Why the Crown Research Shake-Up is at least a 2-Year Setback In a year where New Zealand’s productivity crisis is finally getting some airtime, the government has managed to stall one of our most important levers for change: innovation. The Crown Research Institute (CRI) reforms were supposed to turbocharge commercialisation and collaboration. Instead, we’ve ended up with a bureaucratic limbo. Restructuring science funding in theory might make sense, but not if it pulls the handbrake on actual innovation for two years while the dust settles. The timing couldn’t be worse. David Altana, Head of Growth & Partnerships at SmartSpace.ai & Co-Founder & Host of The Better SMB Podcast. david@altena.solutions While other nations are doubling down on R&D to fuel economic transformation, New Zealand is in danger of drifting further into irrelevance. We’re already ten years behind our OECD peers on technology adoption. Now, with innovation policy in flux, the few Kiwi companies ready to lead from the front are left waiting for clarity, funding and alignment. Rob Bull, Director of the New Zealand Lean Academy. rob@nzla.nz To understand why this matters, we need to be clear on the difference between innovation, R&D and technology adoption. Innovation is about exploring better ways to lift organisational performance. That a bold business model shift, or solving a customer problem in a novel way. It’s the spark that drives progress. R&D is what fuels that spark. It’s the deliberate investment of time, moneyand expertise to develop the ideas that underpin innovation. It can live inside universities, CRIs, or businesses themselves, but without it, our ideas run shallow. Technology adoption is how we bring it all to life. It’s the moment we take those R&D outcomes or global innovations and embed them into how we actually work. This is where New Zealand, historically, has […]

Leadership From the Top

How Government Must Reflect What It Asks of Business Stop Pointing Fingers, Start Holding Mirrors If you’re a business leader in New Zealand, you’ve likely heard it all before: “Lift your productivity, innovate faster, create higher-wage jobs, be more sustainable, upskill your workforce. David Altena is Head of Growth & Partnerships at SmartSpace.ai & Co-Founder of The Better SMB Podcast. david@altena.solutions Rob Bull is Director & Principal Consultant at Plexus Consultant & Co-Founder & Host of The Better SMB Podcast. rob@nzla.nz These are worthy goals. But it’s time we asked a tough question in return: Are our public institutions holding themselves to the same standard they expect from us? Leadership isn’t about titles, it’s about accountability, starting at the top. If the private sector is expected to do the hard work of transformation, then the public sector must model what good leadership looks like: clarity, consistency and execution. The Double Standard Holding Us Back Manufacturers are told to build systems, measure progress and lead their teams intentionally. We’re expected to set targets, empower people and stay the course through uncertainty. Yet across public policy, we too often see the opposite: Strategies without metrics Funding without follow-through Agencies working in silos Change driven by election cycles, not national interest It’s no wonder productivity has flatlined for decades. The truth is, we don’t just have a business performance problem, we have a systems leadership problem. Businesses are being challenged to grow up, digitise and collaborate. Isn’t it time government did the same? The Easy Button Problem In the private sector, lifting performance means innovating delivery models, rethinking processes and doing more with less. If we make poor decisions, we lose customers. If we waste resources, we destroy value. But in government, too often the first response is to reach for what […]

Expect to Win: Raising the Bar and Aiming for Excellence

From June issue, NZ Manufacturer magazine www.nzmanufacturer.co.nz In a Bay of Plenty workshop, the first press of the day starts up. Meanwhile, 18,000 kilometres away, its twin in Stuttgart is already changing over to the next job, 30% more parts out the door before smoko. Same equipment, same potential just different culture. David Altena is Head of Growth & Partnerships at SmartSpace ai & Co-Founder & Host of The Better SMB Podcast. david@altena.solutions New Zealanders already work around 15 percent longer than the OECD average while generating 20 percent less output per person. Our productivity gap has widened from 34 percent in 1996 to roughly 40 percent today. “Good enough for NZ” is quietly costing us millions every pay cycle. The Budget for manufacturers is a brand-new 20% “Investment Boost” tax deduction: buy qualifying plant or machinery after 22 May 2025 and you can write off one-fifth of the cost in year one, on top of normal depreciation. Rob Bull is Director & Principal Consultant at Plexus Consultant & C0-Founder& Host of The Better SMB Podcast. rob@nzla.nz Before racing for a purchase order, pause. A tax break multiplies whatever capability you already have, good or bad. Before you bolt a faster robot to yesterday’s habits, take ninety days to hard-wire a culture that expects to win. After all, every dollar you save on tax is wasted if the new kit sits idle for want of process discipline. Winning is a system, not a slogan In factories that outperform global peers, five habits show up in every shift and hum in the background like the compressor: Uncompromising clarity – three numbers on every wall, one for productivity, one for quality, one for innovation and improvement. The strategic goals are translated into performance metrics the whole team can understand and influence. Standard […]

Own It: Leadership is a Personal Responsibility, Not a Title

In the picture: David Altana is head of Growth & Partnerships at Smartspace.ai & Co-Founder & Host of The Better SMB Podcast. You can’t change your business without changing how you lead. In the picture: Rob Bull, Director & Principal Consultant at Plexus Consultant & Co-Founder & Host of The Better Business SMB Podcast We’ve made the case. New Zealand’s productivity crisis is real, and it won’t be solved by waiting on government policy, new funding mechanisms, or the perfect hire. Now we come to the heart of the matter. If we want better-performing businesses, change needs to happen to avoid the status quo and repeat the conversations of the past 30 years. If you’re the owner, GM or leader of a manufacturing business, the next leap isn’t strategic. It’s personal. The next frontier is you. The Mirror Test Think back to last week. Were you the calm in the chaos, or part of it? Were your conversations clear, or rushed? Did your team get direction, or distraction? Did you put aside any time to improve your leadership skills or knowledge? This might have been as simple as being curious and watching a couple of YouTube videos. Learn what is happening in leading businesses, it doesn’t take too long to find a couple of case studies and pick up a few pointers, then think about how this can be applied in your business. Leadership isn’t just visible in the big decisions. It’s in the energy you bring to the day-to-day. And your team mirrors it back, whether you realise it or not. Many of us rose through the ranks by being the fixer, the hard worker, the one who showed up when others didn’t. But that mindset, the hustle, the constant firefighting, the 14-hour days, doesn’t scale. It […]

The Skills Shortage Smokescreen

Stop searching for unicorns. Build a workplace worth joining and staying at. “We just can’t find the right people.” It’s the go-to excuse for operational issues, stalled growth and missed deadlines. But let’s call it what it is: a smokescreen. The so-called “skills shortage” is a convenient distraction from a harder truth. For many businesses, they don’t have a people problem, it’s a management problem. David Altana is head of growth and partnership at Smartspace.ai and co-host and founder of The Better SMB Podcast. When we dig beneath the surface, the reality is clearer than we’d like to admit. If your business can’t attract or retain good people, it’s probably not the labour market letting you down. It’s likely something internal: your culture, your systems, or your leadership. You Get What You Build For According to MBIE[1], 40% of roles in Tamaki Makaurau are classed as low-skilled, so let’s contrast a couple of businesses in the same region, competing to attract the same workers. One constantly complains about a lack of skilled staff. The other quietly gets on with hiring, training and growing its team. The difference isn’t luck. It’s leadership. Rob Bull is Director and principal consultant at Plexus Consultant and co-founder and host of The Better SMB Podcast. The successful business has designed itself to be a place people want to stay. It invests in onboarding, creates meaningful development pathways, and builds an environment where team members feel valued. Managers know their people. They communicate. They coach. They share the “why” behind the work. These companies don’t have a secret recruitment strategy, they simply understand retention starts with trust, which is built through day-to-day leadership, not policies or perks. To get an idea of what this looks like in practice, it’s worth reading the Jones & Sandford Joinery […]

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