Get an edge over your competitors with video
Why Manufacturers are at an advantage Filming Foodstuffs new Distribution Centre building. A big shift in marketing and communications has taken place in 2021. Industries who may have never needed to explore new avenues beyond their traditional marketing practices have been forced to innovate. Auckland-based video production company, One Day Video, has seen a new trend in manufacturers who are using video to stand apart and maintain a spot in the marketplace. But not your stock-standard, warehouse footage type videos with some graphics whacked on top. A new style of video has emerged. Fast-paced, engaging videos that tell a story through the use of a clever script and humour. Why manufacturers are at an advantage: Video has been a key part of the marketing toolkit for a while now, but manufacturers are at an advantage. This industry in particular hasn’t utilised video in the same way that other brands have. So, by investing in regular video creation now, manufacturers and distributors will leave their competitors in the dust. Here’s an example The Metal Company is a stainless steel supplier in New Zealand and recently commissioned One Day Video to create an engaging explainer video to feature on their website and LinkedIn page. The company saw huge social engagement directly after posting it, but more importantly the video became an incredibly useful asset for explaining their business to prospective buyers. All the key features and benefits were presented in such a way that their competitors were scrambling to replicate what they had just done. This is just one example of companies using new channels to communicate with their customers. Live action isn’t the only way, animated videos are another effective means of telling a story or explaining a product that can’t be shown in real life – like tech innovation […]