Partnership a win-win
The partnership between rugby league’s national sports team, the NZ Kiwis, and international fluid transfer products and services provider, Pirtek has been a positive and successful one for both. Since joining forces with the Kiwis prior to their first Rugby League World Cup win in 2008, Pirtek has expanded its business, opening new franchises in New Zealand and overseas. At the same time, the Kiwis have turned their wins in key finals (2005 Tri Nations, 2008 RLWC, 2010 Four Nations) into an unbeaten run through the 2014 Four Nations tournament, backing it up with a win, their third in a row against Australia, in an historic rain-delayed test match in Brisbane in May. NZRL CEO Phil Holden says of the sponsorship, “The Pirtek name has become synonymous with rugby league and the Kiwis. We have a very close relationship that benefits both parties. We are fortunate to have such a supportive sponsor family and Pirtek is an integral member of the group. “With the tour to the UK later this year, the Pirtek name on the Kiwis jersey is a store window for Pirtek, as they look to cement their place further in the international market.” The Pirtek business which was founded by a New Zealander has been successfully implemented in Australia, New Zealand, China, Singapore, South Africa, USA, France, Netherlands, Germany, the United Kingdom, Mongolia and Canada. One of the key features of the partnership is the fantastic grassroots support provided by Pirtek and their franchisee network around the country. They have contributed to a number of grassroots development initiatives, provided scholarships to allow players to attend elite development programmes and funded the Volunteer Recognition programme. The programme acknowledges volunteers each month culminating in two major presentations at the NZRL Annual Awards. Fans of the game also receive a […]