We need to talk about…manufacturing
Picture: Gordon Sutherland, A W Fraser. -Doug Green Opposition parties have commenced a series of meetings with the country’s manufacturers with an eye to a better future. Difficult conditions are affecting New Zealand’s manufacturers brought about in part by the high exchange rate. It’s an obvious one. I know through my meetings and conversations with manufacturers around the country that this is one of the key concerns for their viability, indeed for the future of their company. I don’t know how much communication I have had from John Walley of the New Zealand Manufacturers and Exporters Association on this point. Indeed, his frustration has been (almost) toxic at times because he points out what we all know – the exchange rate effects our companies too much in today’s market and something has to be done about it. NZMEA gathered key people together for these meetings and are to be commended on doing so. A participant and also contributor to this issue of NZ Manufacturer, Gordon Sutherland of A W Fraser says “The prevailing view from the media and government is that we cannot do anything about the exchange rate, in fact it almost seems as if the government are willing to sacrifice exporters just to keep to the long held view that the reserve bank act and its ensuing monetary policy is sacrosanct. “As the dollar climbs, we often hear in the media and from, in my view uninformed parties ask, “Why don’t exporters just put their price up?” “It sounds like a beautifully simple solution; as the exchange rate goes up, put your price up. Unfortunately this view outlines a very poor understanding of basic business practice. “As an exporter, if our product is being shipped to and sold in the US, we are competing with local US manufacturer’s, […]