Manufacturers providing inspiration
Peter Chrisp, chief executive, NZTE Since I joined NZTE last September, I’ve been inspired by the business people who are NZTEÕs customers. Napier firm New Zealand Frost Fans is one company that really captured my imagination. It has developed a four-bladed fan for keeping frost off orchards and vineyards, which is quieter and uses less fuel than its competitors. Driving these competitive advantages, the company is growing fast. It is now exporting 80 percent of its output to markets as far afield as Turkey and Italy – and is gaining good market share. The really interesting part of this is the source of its innovation – an America’s Cup aerodynamics expert based in Napier who, combined with the outstanding engineering ingenuity and trade skills of Frost Fans, was able to design and build a world first. American industry experts had said, ‘It can’t be done’ – except it was, in New Zealand! It is great to see a primary industry base (horticulture) using innovation from other industries (the marine industry, via the America’s Cup), supported by great New Zealand engineering and trade skills. Stories like this, and many others, make me optimistic about New Zealand’s future despite the challenges we face as a small country located far from the world’s major markets. NZTE has had a clear message from the Government that more is needed to grow exports, which provide the tradable income this country needs. To help deliver on this, during the past year we have undergone a review that has taken into account customers, leadership, culture and costs. This involved reviews by both the private sector and the Government’s Performance Improvement Framework. Based on this information we worked with our public and private sector partners to develop a strategy to boost performance and target our efforts in support […]