We need to pay attention to completely natural, consumer quality-verified, unprocessed food
-Phyllis Tichinin, soil scientist, founder of True Health Ltd The health narrative is increasingly moving away from processed food, especially ultra-processed foods (UPFs). More emphasis is being put on vitamin and mineral, antioxidant and polyphenol content, also called nutrient density or ORAC. Consumers are becoming concerned about pesticides and packaging chemicals in what they eat. They are looking for food that fully nourishes and heals cells. Ultra-processed items are receiving bad press and labelled as the cause of chronic disease. In America, ninety three percent of Americans have some form of inflammatory chronic disease: cancer, diabetes, fatty liver, Alzheimer’s, allergies, etc. More than half of the population is obese. Seventy-seven percent of young men are unfit for military service. These figures are mirrored in health statistics worldwide. While sedentary screen time, air and water toxins, and stress are implicated, Influential functional medicine doctors and health celebrities are placing the majority of the blame on consumption of processed food. (Check out Dr Casey Means interviews on the Web or Spotify) Our NZ consumption of UPFs is only slightly lower than in the USA and the UK – around 50%, even for children under 5. This global trend has implications for NZ’s food and packaging industries. Most of the food we export is minimally processed, compared to the ultra-processed foods like packaged snacks, desserts, energy bars, etc. We are presently well positioned with a reputation for natural quality, but in most food categories Italy and France have international reputations superior to ours. We can’t cruise on our laurels in this space and we certainly can’t afford to lose any ground. Food wrapping and containers that preserve vitamins, minerals and flavour components without the use of any chemical, heavy metal, or plastic need to be a focus of innovation. Hand in hand […]