NZ–Canada initiative to drive food export growth
From March issue NZ Manufacturer magazine www.nzmanufacturer.co.nz By Mark Devlin, Managing Director, Impact PR New Zealand’s food manufacturing sector has long been the pride of our nation—an industry built on innovation, quality and a deep-rooted commitment to sustainability. Yet, in an increasingly competitive global market, even our best ideas need a boost to flourish on the world stage. The recent announcement of a Government-backed export initiative with Canada is a significant step in that direction. A new era for Kiwi food exports The latest initiative, which saw the recent signing of a Memorandum of Understanding between the Canadian Food Innovation Network (CFIN) and its local counterpart New Zealand Food Innovation Network (NZFIN), promises to accelerate the commercialisation of Kiwi food innovations. It is designed to give our food and beverage firms access to emerging technologies, comprehensive market intelligence and robust research and development support. With Canada’s 40 million consumers within reach, this collaborative programme could open a new frontier for New Zealand’s agricultural exports—a sector that accounts for nearly half of all goods and services sold offshore. The move is part of a broader strategy to double the value of New Zealand food exports by 2030. Recent forecasts predict that our food and fibre exports will reach a staggering $56.9 billion by mid-2025. For an industry that already invests over half a billion dollars annually in agri-food research, such ambitious targets underline the urgency of transforming research outputs into commercially viable products. Building an international innovation ecosystem At the heart of this initiative lies the innovative ‘Catalyst Model’ developed by NZFIN. This model is engineered to create a domestic international ecosystem, seamlessly integrating food innovation facilities across Auckland, Waikato, Otago, Palmerston North and Canterbury […]