Barrie Carruthers
Barrie Curruthers is managing director of Precision Microcircuits Ltd, Barrie has 50 years manufacturing experience and he shares with us why he does what he does. What do you do? I am currently involved in several company operations. Electronics and farming is a mix I enjoy mostly, one dramatically different from the other. Electronics produces the challenges, the demands, and in many respects the satisfactions, that for me are the spice of life. Farming gets me outdoors in a clean, relaxing andÊdramatically contrastingÊway away from the pressures of commerce. Improving a block of land allows endless scope for creativity and to really leave your mark. You can look behind you and see where you have been. Why do you do what you do? ÊMostly for the love of it, what better reason is there? ‘Work’ has a ring of drudgery about it. For me what I do is mostly enjoyable, I enjoy the challenges, and mostly I enjoy the achievements. ÊI enjoy working with young creative people. At this point in my career I seem to be functioning more as a sounding board, and cross fertilizing ideas. It is not really work, it is still an adventure. I enjoy what I’m doing so why do anything else? How is business in New Zealand for your company? Manufacturing here in New Zealand, as elsewhere in this day and age, has inevitably been affected by the current financial meltdown and associated recessions which have affected businesses to some degree across the board. Much of our product is ultimately exported into the American market, and America is still in a very difficult situation. I believe this has sharpened our perception of where we stand in the marketplace and how we must move forward in today’s climate. What is your philosophy for success? “It […]