– Eli Beman

With comprehensive, effective support available to New Zealand exporters from government and financial institutions, and a strong value placed on international trade, we are fast becoming known as the little country with a lot to offer!

Is exporting for me?

There has never been a better time for manufacturers to trade internationally. If, like many manufacturers across New Zealand, your aim is to boost sales, increase profit and improve innovation then the question should not be Is Exporting for me? rather Why am I confining myself to local markets?

Exporting can help boost sales by showcasing your product to new customers and niche markets. Your exposure to the global marketplace will ensure you become immersed in new concepts and technology, improving not only your ability to compete globally, but locally you will lead innovations and ideas. You will become familiar with international best practice and the needs of overseas customers, widening your potential to not only showcase your existing products, but explore demand for new products.

According to recent research, exporting companies are more productive than non-exporters. The drive to succeed and compete is elevated by the exciting rewards that international trade has to offer. Often, more streamline and productive practice is discovered and adopted. It is also proven that with exporting comes better financial success. Those who decide to export increase their chance of building and maintaining a prosperous business.

During local economic downturn, exporters often maintain a stronger standing than those businesses that rely solely on local economic conditions. Exporters are also less likely to be affected by seasonal factors that local markets impose.

Break down barriers

There are, of course, barriers to face when becoming involved in exporting. But, like all business practice, itÕs how you approach and break down those barriers that will stand you apart from others.

Most common problems relate to the formalities of doing business overseas. There is an easy way to overcome these issues. Provide information to overseas customers and business associates in their own language and, similarly, receive their information in your language. Suddenly those barriers become easily overcome.

A translation service provider is often the first port of call for businesses who wish to become part of an international marketplace. More and more NZ manufacturers are translating their product information, marketing material and website into the languages of potential global customers and business associates; increasing good, effective communication with their new, exciting markets.

Whether you’re looking to make your first export sale or to expand into additional international markets, make your company, brand, product or service available to the world and watch your horizons expand and lucrative business opportunities appear!