Indian billionaire Nandan Nilekani says scale is a problem New Zealand companies need to overcome to crack the growing Indian market. Nilekani has been twice named by Time magazine as one of the world’s 100 most influential people and is the former chairman of the Unique Identification Authority of India (UIDAI) which is providing all 1.2 billion Indian residents with a unique identification number. He is also co-founder of Infosys Technologies, which has 100,000 employees. Nilekani understands scale, even in his philanthropic efforts. After losing a bid to get into politics last year, he’s poured US$10 million into a not for profit initiative, ekStep, which is developing a platform based on gamification to change the way primary school education is taught in India. The first iteration of the platform will be released next month and Nilekani said while it was aimed at resolving India’s literacy and numeracy problems, it could easily be rolled out in other developing countries. In his first visit to New Zealand, Nilekani said what struck him about the Kiwi companies he’d talk to was they weren’t used to dealing with scale because of the country’s small population. “Scale is not something you do after you have built your solutions. If you’re going to have an impact in India, you have to have scale, and solutions need to be made differently so they’re highly automated, low-cost, and developed so they can be used anytime, anywhere,” he said. New Zealand companies tend to be low volume and high cost and it needs to be the other way around to do business in India, which is a “price sensitive” market, he said. Developing scale is a mindset, said Reuben Abraham, chief executive of Indian think tank the IDFC Institute who, along with Nilekani, was in Auckland for the India […]