XPO’s role in business growth
Tony Waite. New Zealand is a fantastic place to do business. Trade Shows play a significant role in the growth in business across the country. A face to face platform to taste, feel, smell and sight the latest business innovations, products, services, expertise and methods to grow your business to new levels. No wonder then that the tagline for NZ’s largest trade exhibition organiser, XPO Exhibitions (XPO), is “Showcase. Educate. Sell.” Tony Waite, National Events and Sales Director talks to NZ Manufacturer about the XPO’s position in the New Zealand business environment, 2014 in business and their activities in 2015. How has XPO found 2014? 2014 has been a very busy, exciting and rewarding year indeed! We expanded our portfolio through the purchase and acquisition of the Haley Media pofrtfolioportfolio of trade events. We launched and sold out in record time a brand new event, buildnz | designex Canterbury, which we’re excited to confirm will be a regular fixture in our calendar going forward. Concurrently we’ve been investing in exciting new smartphone lead retrieval technology that will exponentially enhance both exhibitor ROI and visitors’ event experience. New technology is to be launchedbe earlylaunched early in 2015. Across the shows we have seen increased visitor attendance at each and every one of the 6 events we ran in 2014. Some of those increases are the highest in 10 years, and to top it off we have won, for the second year running, best in class industry awards from the Exhibitions & Events Association of Australasia. (Deep breath, exhale!) What do you consider to be XPO’s prime role in the business community? XPO’s trade events provide effective, engaging and dynamic forums that allow industries to connect and grow, and, in doing so, foster […]