The Interview: Greg Kushnir, Founder, Emrod
Greg Kushnir. How are you finding current business conditions?Challenging. But there’s really only two things one can do about it. Complain (which doesn’t help much) or get busy doing whatever possible to persevere. We have been very busy all through the Covid-19 turmoil and actually hired additional staff during lockdown. Do you believe that through adversity opportunities exist?Competition is important and so is having an incentive to those who “win” it. It provides the sense of urgency which is essential for turning a good idea into a great start-up. This virus is not going to go anywhere soon. Has Covid impacted on your business plans? It has, unfortunately. It’s rather hard to build things like electronic systems and antennas if you can’t access your lab and test facilities. We have also suffered from delays in supply of components from overseas. But we have been luckier than most and I’m very grateful to be living in a country that has dealt with Covid so well. We have colleagues and friends overseas that have been under lockdown for months now. My heart goes to them. I wish we could do more to help those who have been less fortunate in dealing with the pandemic. Is your company utilising government financial assistance? We are. We have been utilising an R&D grant from Callahan Innovation. It would have been very hard to get to where we are without the consistent support we have been receiving from Callahan Innovation which extends far beyond the financial support. What are your short and long term plans for Emrod ? Develop deep IP in New Zealand and make sure we are providing maximum value to Kiwi employees and investors. In the short term we will be developing and delivering wireless power systems to electricity distribution companies. I would […]