Businesses urged to forget about AI and get back to basics
The average New Zealand SME business uses about eight different cloud applications without seeing any noticeable improvement in productivity or profit. Technology commentator and chief technology officer at OneHQ, Warren Hughes, said that while technology is seen by many as the solution to New Zealand’s productivity problems – the latest shiny object is artificial intelligence (AI) – most of the time the technology only complicates things and wastes time. “Not only are Kiwi businesses riddled with cloud software solutions that cost money, are largely unused and don’t talk to each other, but they’re surrendering control of critical data to offshore multi-nationals.” Hughes says that in his experience from more than 30 years as an IT specialist – in roles such as CTO for Lotto New Zealand, head of product development at Fronde and general manager of Equinox IT – his general observation is that Kiwis are easily seduced out of their technology dollars. “Big budget marketing hypes up many cloud applications like Trello, Slack, HubSpot and Basecamp. On the face of it, they seem cheap. What nobody is telling you, is that to get value out of these tools – and they can be useful – requires a significant investment in time and training. “At the same time, your critical data – such as financial information and your client details – are locked in these applications, which do not talk to each other. Not only do you not ‘own; your data, there’s not much you can do with it outside of those apps,” Hughes said. New Zealand businesses should not concern themselves with the benefits of artificial intelligence because the technology will become part of the software they already use, including apps like Xero and Vend. The technology is not nearly as important as the desired outcome. “If you are […]