Small company wins design award for a rubbish idea
Hideaways Bins is the winner of a prestigious international Red Dot design award for its innovative kitchen bin design. Their winning product, called Concelo, is a kitchen waste bin designed to overcome common issues – including grime and odours – associated with the most-used but least-thought-about kitchen appliance. The New Zealand-designed and manufactured Concelo bin was one of more than 6,300 entries submitted from 59 countries for the highly-regarded international design competition based in Essen, Germany. Entries are judged by an international jury panel of 40 experts who only award the sought-after Red Dot seal of quality to products that feature an outstanding design. Past jurors include noted shoe designer Jimmy Choo. The Silverdale-based Hideaway Bins, run by daughter and father team Jamie and Allen Bertelsen, won a coveted Red Dot Award in the Product Design category for household appliances and household accessories. The recognition for Hideaway Bins puts it in good company – other notable New Zealand winners have included Air New Zealand for their SkyCouch design and Fisher & Paykel for their Gas on Glass cooktop and its 60cm Built-In oven. International brands who have received Red Dot awards include Apple, Bulgari, Porsche, Volkswagen, Montblanc, Sony and 3M. Jamie says the goal was to design the best bin possible for the home owner. “We set about this task after applying for and receiving a Callaghan Innovation grant towards research and development costs. It took seven years of research, development and testing but the result is a paradigm shift for a kitchen appliance that is used 20 to 30 times a day on average.” The company’s investment in R&D has been a crucial part of their success. “We couldn’t have made this fabulous design without the hard work and commitment of our small R&D team. We also used a […]