Why the Japanese business climate has never been sunnier for Kiwi entrepreneurs
-Annette Azuma, director, Staples Rodway For businesses looking to expand their operations into international markets, there’s never been a better time to head for Japan. Several premier international sporting events will bring millions of tourists to Japan in the next three years and the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) has been ratified by both Japan and New Zealand. With the Japanese market more globally-focused than ever before, the climate is perfect for those can adapt to Japanese culture and tastes. Staples Rodway recently co-hosted the Start Acting: Japan seminar with New Zealand Trade and Enterprise (NZTE), the Japan External Trade Organisation (JETRO) and Auckland Tourism, Events and Economic Development (ATEED). The event is the third in a highly popular series of Japan-focused business seminars, aimed at helping Kiwi businesses capitalise on the interest generated in New Zealand and build a long-term strategy for success in Japan. Fashion designer Karen Walker, keynote speaker at the Start Acting: Japan seminar, first entered the market in Japan two decades ago. This year she reached the pinnacle of any retailer’s aspirations, opening a store in Tokyo’s Ginza 6, the newest and most exclusive shopping destination in the country, and arguably the world. Her willingness to explore a new market, combined with a premium product that she has adapted specifically for Japanese tastes, are a blueprint for other Kiwis to follow. Statistics New Zealand reported two-way trade with Japan totalling $4.1 billion last year and that’s set to rise. Already the world’s third largest economy, Japan’s population of 120 million is expected to welcome 40 million tourists annually by 2020, as Japan hosts the Rugby World Cup in 2019, the Tokyo Olympics in 2020 and World Masters Games in 2021. New Zealand’s sporting prowess lends itself as a marketing tool. The timing […]