To subscribe, advertise or contribute articles to www.nzmanufacturer.co.nz contact publisher@xtra.co.nz
  • Home
  • Latest News
    • Business News
    • Developments
    • Product News
    • Manufacturing Technology
    • Analysis
    • Innovators
    • Energy
    • Calendar
    • Editorial
  • About the Magazine
  • Advertise
  • Subscribe to the Magazine
NZ Manufacturer - Success Through Innovation
Success Through Innovation
  • Home
  • AI
  • Analysis
  • Business News
  • Climate Change
  • Covid-19
  • Cyber Security
  • Developments
  • Energy
  • Events
  • SouthMACH 2025
  • Innovators
  • Magazine
  • Manufacturing Technology
  • Industry 4.0
  • Product News
  • Productivity
  • Profiles
  • Smart Manufacturing Today
  • Sustainability
  • The Creative Class
  • Webinars

News Ticker

How manufacturers can prepare for the ESPR
Tech isn’t the Hero, it’s the plucky sidekick
Finding Your True Competitive Edge: A Guide for Manufacturers
Fixing manufacturing’s billion-dollar harm problem
Steel awards showcase local industry’s expertise and sophistication
Aotearoa’s Industry 4.0 journey
5S – Not That Old Chestnut
Scott Aylett, SEA Electrical a winner

Exporters bullish for year ahead

The 2014 Exporters Survey shows exporters planning for growth. Catherine Beard, Executive Director for ExportNZ says the business outlook is positive for exporters.

“In the next 12 months the majority (76%) of respondents said they expected business profitability to improve, 19% stay the same and 4% to deteriorate. Most (53%) expected their business to employ more people with 37% employing the same and only a small number reducing staff (9.7%).

“While the majority (73%) are able to access enough skilled staff to grow their business, quite a few (27%) said this is a constraint.

“For exporters of both goods and services, the majority (58%) said the goods exports had grown faster and 42% said their services exports had grown faster.”Man in 2014 PIC

In the next twelve months, the majority expected their orders across all markets to increase; either slowly (51%) or substantially (31%).

The top export destinations for the respondents were Australia, Europe and North America – followed by ASEAN. The ASEAN market was most mentioned as the next new market exporters were intending to export to.

“Top obstacles restraining growth were exchange rate levels and price competitiveness of products, followed closely by funding for developing overseas markets and overseas regulatory requirements.

“That said, exporters are managing the high NZ dollar with a combination of strategies – the leaders being improving productivity, investing in new product development and hedging.

“Also, we can see that these exporters are increasingly moving away from price as their competitive advantage, saying quality of product/service, innovation and customer service are the top three success factors.

“In terms of Government assistance, more export market development assistance was the most popular, followed by R&D assistance. It also looks like exporters would like to go to more trade shows with other New Zealand companies with the assistance of NZTE.

“Those exporters that are facing trade barriers cite a number of difficulties – China was mentioned quite often and continues to be a challenging market to do business in. There was rich feedback from exporters as to the tariff and non-tariff barriers they face in many different markets. We hope this detailed feedback is useful for our government officials who give exporters assistance in this area, and ExportNZ is keen to work with officials to help tackle barriers.”

Share this:

Related Posts

Remanufacturing PIC

Business News /

Christchurch manufacturing trade fair to create opportunities

Investment PIC

Business News /

Investing for growth

Ian Walsh

Business News /

Is your value network world class?

‹ Taking self-assembly to the limits › Funding granted for Southeast Asian project

1st June 2025

Categories

  • AI
  • Analysis
  • AusTech
  • Business Books
  • Business News
  • Calendar
  • Case Studies
  • Climate Change
  • Covid-19
  • Cyber Security
  • DESIGN
  • Developments
  • Editorial
  • EMEX 2014
  • EMEX 2016
  • EMEX 2018
  • EMEX 2024
  • ENERGY
  • Events
  • FOOD
  • Industry 4.0
  • Innovators
  • LEAN MANUFACTURING
  • Magazine
  • Manufacturing Technology
  • Product News
  • Productivity
  • Profiles
  • Rear View
  • Recent News
  • Recent News
  • Regional Manufacturing
  • Smart Manufacturing Today
  • Solidtech
  • SouthMACH 2015
  • SouthMACH 2019
  • Sustainability
  • The Circular Economy
  • The Creative Class
  • The Daily News
  • Uncategorized
  • Webinars

Archives

Back to Top

  • Home
  • AI
  • Analysis
  • Business News
  • Climate Change
  • Covid-19
  • Cyber Security
  • Developments
  • Energy
  • Events
  • SouthMACH 2025
  • Innovators
  • Magazine
  • Manufacturing Technology
  • Industry 4.0
  • Product News
  • Productivity
  • Profiles
  • Smart Manufacturing Today
  • Sustainability
  • The Creative Class
  • Webinars

To subscribe, advertise or contribute articles to nzmanufacturer.co.nz contact publisher@xtra.co.nz

(c) NZ Manufacturer, 2025