NZ technology set to change Chinese dairy industry, with flow-on benefits for farmers
Pic: Prime Minister John Key with Tru-Test Group CFO Ian Hadwin and HSBC CEO David Griffiths with the HSBC Best Importer or Exporter with China award. The Chinese dairy industry is about as different from New Zealand’s as you can get. Consider this: – Their average feedlot has 6,000 cows (compared to herds in NZ of 350) – Cows are virtually all feed-lot (compared to NZ’s grass fed) – Their cow-to-human ratio is 1:100 (compared with our 1:1.5) New Zealand’s global leader in animal weigh scales, milk metering and electric fence systems, Tru-Test Group, has just won a New Zealand China Trade Association (NZCTA) award for technology that is set to help revolutionise China’s dairy industry. The HSBC Best Exporter with China award reflects Tru-Test’s success in opening up the market for walk-over weighing and animal weight data management for the country’s 12 million-strong dairy cow industry. With vastly higher input costs than New Zealand (in addition to their feed-lot structure, they import lucerne hay from the US, for example) China needs a systematic means of measuring and managing cow performance. Tru-Test Group introduced the first walk-over weigh scales system to China just over a year ago, and now around 2% of cows in China are being weighed and the data captured. That means 98% are not underlining the market’s potential. Tru Test Group’s Market Manager for Asia, Nick Howarth, says the likely uptake of the Chinese dairy farmers and the intensity of the Chinese dairy industry’s production is likely to provide valuable insights for the New Zealand industry and further opportunities for companies like us who can export unique kiwi technology. “Given the number of people in China and the size of their industry, their dairy industry will not be a competitor to New Zealand’s Ð instead it’s a […]