Expertise + Entrepreneurship = Innovation
Picture: The Centre for Entrepreneurship team at Otago University (left to right): Professor Brendan Gray, Dr Jodyanne Kirkwood, Mrs Ruth Matika and Dr Victoria Jameson. What do you get when you blend 30 years of engineering experience and a University of Otago Master of Entrepreneurship degree? In the case of Pat Maguire you successfully develop and commercialise a novel way of carrying luggage on mountain bikes. Pat Maguire is the founder of Freeload, a Dunedin- based design company, which has sold thousands of radically new bike carriers around the globe since the company was launched in 2009. Pat first got the idea for a new type of carrier when visiting the world’s largest bicycle trade show, Eurobike, in 2006. He realised that the new types of bicycle required a completely new style of load carrier to the traditional bent wire models which had not changed markedly in a hundred years. What was needed was a versatile rack that would adjust and attach to the 150mm clear sections on the front forks and rear stays. Because every fork and stay is so different in size, shape and angle, the challenge was to develop a universal attachment that would allow strong friction-grip fastening directly to painted tubular surfaces. The result is a patented quick release bracket that tensions webbing strap neatly and without marking the bike, but provides a universal attachment point that can receive a carrier to the front or rear of all bikes regardless of shape or size. Pat says he would not have been able to commercialise his idea if it were not for the business skills that he gained while doing a Master of Entrepreneurship degree at Otago University in 2004. “This enabled me to leverage my engineering and design skills to successfully commercialise an innovative technical solution”, […]
