Adapt or Perish?
-Ian Walsh, Argon & Co In these challenging times it’s useful to refer back to the lessons of the past to help navigate the future. Charles Darwin, considered to be ‘the father of evolution’, proposed the theory that a species’ survival was dependent on that species having adapted favourable traits to thrive in their natural environment. This theory is sometimes referred to as survival of the fittest. I’d argue this theory holds true in the business world too. In order to survive you have to adapt to your environment. Those that can adapt thrive and grow. Those that cannot perish, and are replaced by competitors more suited to the environment they find themselves in. The ability to adapt in the business world however, is not some random genetic mutation ability bestowed from the gods, but rather it is a competitive advantage: a set of practices and skills which better companies embed into their “DNA”. The average lifespan of a Fortune 500 company has fallen by 80% in the last 80 years from 67 years to 15 years, similar statistics in the UK. Of those companies with over 100 years, there are some common charactieristics: Stable purpose Servant leaders/stewardship Succession planning Embrace change and new ideas, open to sharing Continuous improvement in all things they do, learn from the best always Teamwork and change willingness through planned disruption Deeply embedded systems and processes to embody their “DNA” If you have these attributes built into your company then you should be able to adapt and survive. At this point, it’s important to not confuse adaptation with agility. Adaptation is a response, adjusting your business and processes to meet your customer needs in a changing world. It’s strategic, systemic, and embedded into the way your business operates. Agility is reactive, like a carpenter […]