What does a circular economy look like?
Part 2 of 2 of thinkstep-anz’s circular economy series By Dr. Jim Goddin In last month’s issue we introduced the circular economy’s inner and outer ‘loops’. Unlike the outermost loops, which focus on avoiding waste and recycling, the inner loops focus on recovering the significant value (manufacturing, intellectual property, branding, advertising, and services) that is lost when products are recycled. We called for greater ambition from New Zealand businesses and the Government to tackle these inner loops and set out the circular and economic advantages of doing this. Here we share local and international examples of companies tackling the inner loops – through their products, supply chains and business models. Designing products and systems with circularity in mind Reusabowl: circular products and systems Reusabowl provides a solution for waste created by single-use takeaway containers. The reusable food container goes far beyond recycling. The Wellington-based company has a reuse network that consists of many of the city’s eateries, making it easy for customers to pick up and drop off bowls at various locations. Reusabowl has also designed the systems around their product with circularity in mind. The Reusabowl container is made with a by-product of the rice-making process that would otherwise go to waste. At the end of their useful life, the bowls are collected and commercially composted. Lids for their containers are made of food-grade silicone and get recycled into headphones at the end of their life. XFrame: circular design tackling waste in the building industry Another example is XFrame, a structural wall framing system that allows walls to be deconstructed and reused many times. XFrame’s circular design tackles the source of New Zealand’s single largest contributor to landfills: the building industry. The Sustainable Business Network notes that construction projects using XFrame reduce the quantity of waste sent to landfills […]