SouthMACH 15 – an astounding result for exhibitors and visitors alike
SouthMACH, the South Island’s largest event for the manufacturing, engineering, electronics and technology industries has been called an amazing success by both visitors and exhibitors. This was the first SouthMACH event organised by new owners XPO Exhibitions who acquired the show in late 2013 and “we couldn’t be more delighted with the results” says XPO Sales & Events Director Tony Waite. “We have been inundated with feedback that the show delivered a lot more new products and innovations with many qualified and quality visitors attending the 2 day event”. Even though XPO Exhibitions own and organise some of New Zealand’s largest and longest running trade events, Waite admits it’s always a nervous time when you deploy a new acquisition for the first time. There are so many unknowns; Have we got the right mix of exhibitors? Will our exhibitors like the way we run the show versus the previous owner? Are we reaching the right type of visitor and will that visitor attend? Is the marketing program right? Have we got the right partners on board? Will the industry support us? Thankfully, and through a great deal of hard work and planning from the XPO team and our exhibitors and supporters we are pleased to say that we ticked all the boxes. SouthMACH attracted 104 international and local exhibiting companies across a range of industries and was attended by 1,967 visitors (authenticated by the Audited Media Association of Australasia) making it one of the most successful events since its inception. Celebrating the ‘Heartland of New Zealand Manufacturing’ the Christchurch based event attracted a wide range of products and services from leading exhibitors. On display was the latest in CNC machinery, advanced press brake technology, live welding demonstrations, 3D printing technology and robotics. Several key features were on site including local […]
